08 Nov “Spend It All Before You Die” — A Corporate Parable from Milton Erickson
Milton H. Erickson once received a patient who wanted to end his life. Instead of preaching about hope or morality, Erickson gave him an unexpected prescription:
“Fine. Go ahead. But before you do, spend all your money, travel everywhere you ever dreamed of, eat what you want, do what you’ve never dared. Then, if you still want to die – go ahead.”
The man never went through with it. Somewhere between pleasure, freedom, and exhaustion, he rediscovered life.
It’s a wild story – but it’s also a perfect metaphor for corporate life today.
Many professionals live as if they’re saving for their own funeral: saving energy, saving time, saving joy. We hoard experiences for “when things calm down.” We chase the next promotion like it’s the final redemption, and we measure our worth in Excel, not in moments.
And then, surprise – burnout hits. Depression follows. We call it exhaustion, but often, it’s something deeper: a disconnection from pleasure, from play, from the libidinal investment in living (Freud, 1920). We forget that the capacity for joy is not a luxury – it’s a survival mechanism.
Erickson’s paradoxical advice wasn’t about suicide; it was about permission. Permission to live before it’s too late. In psychoanalytic terms, it’s a rebellion against the superego’s tyranny – that inner boss who says, “Not yet. Work harder first.” (Freud, 1923).
In corporate cultures obsessed with efficiency, perhaps we need a dose of Ericksonian therapy. Not to spend everything – but to live something. To reclaim spontaneity, sensuality, and pleasure as legitimate forms of productivity. Because when the soul rests, the mind performs.
So, before your next burnout report, maybe ask:
Are you saving too much of yourself for later?
References
- Erickson, M. H. (1980). Collected Papers of Milton H. Erickson on Hypnosis: Volume I. Irvington.
- Freud, S. (1920). Beyond the Pleasure Principle. SE, 18.
- Freud, S. (1923). The Ego and the Id. SE, 19.
#Leadership #Psychology #CorporateCulture #Burnout #Psychoanalysis #MiltonErickson #Freud #WorkLifeBalance #SelfAwareness #MentalHealth